Kenton Park Estate
Case Study: Building a Boutique Brand
Client: Kenton Park Estate and The Motley Cru
Industry: Viticulture (Boutique Vineyard)
Location: Devon, UK
Services Provided: Visual Design, Packaging and Label Creation, Advertising and Print Management
Overview
Kenton Park Estate, a family-owned boutique vineyard nestled along the picturesque South West Coast of England, has partnered with us to develop and refine its brand as it continues to grow. Our collaboration has encompassed a wide array of branding, packaging, and marketing materials, all tailored to reflect the estate’s rich heritage and the exceptional quality of its wines. From initial bottle labels to comprehensive promotional campaigns, we’ve worked closely with Kenton Park to create a brand that resonates with both their local and global audience.
Objectives
Elevate Brand Identity: Develop a distinctive brand that reflects the estate’s heritage and premium quality wines.
Enhance Packaging and Presentation: Create bespoke packaging and labels that stand out on the shelf and communicate the estate’s values.
Support Growth and Expansion: Provide marketing materials that support the estate’s growth, including expanding the vineyard and increasing customer engagement.
Engage Local and Visiting Audiences: Design promotional materials that attract and inform visitors, enhancing their experience at the estate.
Approach
Bespoke Wine Labels:
We conducted thorough research into Kenton Park Estate’s original bottle labels and evolved them into custom designs featuring unique textures, shapes, and heritage elements. Signature wines like Grape Escape, Magical Mists Solaris, and Runner Ducks were given visually striking labels. We also explored screen printing directly onto bottles to enhance the tactile and visual experience.
Comprehensive Branding Support:
We developed a full suite of branding materials, including external posters, brochures, booklets, menus, and table mats for wine tastings, all aligned with the estate’s brand identity. Additionally, we wrapped the vineyard’s Land Rovers, transforming them into mobile advertisements that consistently reinforced the brand wherever they went.
Annual Vineyard Newspaper: We designed and produced an annual newspaper to engage customers with updates on the vineyard’s activities, including plant diversity, winemaking insights, and upcoming events. This publication serves as a valuable tool for customer engagement and retention.
Results
Our collaboration with Kenton Park Estate has successfully elevated their brand and strengthened their market position as a premier boutique vineyard. The bespoke wine labels and packaging we developed not only stand out on shelves but also encapsulate the estate’s premium quality and unique character, enhancing its appeal to both local and international customers.
The comprehensive branding and marketing materials, including external posters, brochures, and event-specific items, have ensured a consistent and compelling brand presence across all customer touchpoints. This cohesive approach has significantly boosted brand recognition and reinforced Kenton Park Estate’s reputation for excellence.
The annual vineyard newspaper has become a valuable engagement tool, keeping the Kenton Park community informed and connected with the estate’s activities, while the custom-designed fold-out menus and table mats have enriched the visitor experience at the on-site restaurant and wine tastings.
Overall, our strategic and creative input has been pivotal in amplifying Kenton Park Estate’s brand visibility and supporting its growth, making it a standout name in the boutique wine market.