Corserv Group
Case Study: Increasing awareness of Corserv’s Public Services Impact
Client: Corserv Group of Companies
Industry: Public & Business Services
Location: Cornwall, UK
Services Provided: Strategy Development, Visual Design, Advertising, Social Media Management, Public Relations
Overview
Corserv, a group of companies providing essential public services and employment on behalf of Cornwall Council and its partner organisations, approached us with a mission: to enhance their brand visibility and strengthen their connection with both the Cornish business community and public service users. The challenge was significant, given the broad audience and the diverse range of services provided by Corserv.
Objectives
Raise Awareness:
Increase recognition of Corserv and its subsidiaries within the local business community and among public service users.
Consistency:
Ensure a unified and consistent brand message across all platforms and campaigns.
Engagement:
Enhance public engagement through targeted visual design, advertising, and social media outreach.
Support Economic Growth:
Highlight Corserv’s role in fostering local economic development and delivering high-quality services.
Approach
Strategic Collaboration:
We partnered closely with the Cornwall Communications team to craft a strategic approach that aligned with Corserv’s goals. This involved developing a comprehensive communication plan that would resonate with a diverse audience, including businesses, residents, and potential service users.
Visual Identity & Branding:
Our team designed a cohesive visual identity that unified Corserv’s various entities, including Cormac, Cornwall Airport Newquay, Corserv Care, Corserv Facilities, Jobline Staffing, and Corserv’s Notter Bridge. This new identity was implemented across all marketing materials, ensuring brand consistency and clarity.
Targeted Advertising & PR:
We executed a multi-channel advertising campaign aimed at increasing awareness and engagement. This included digital ads, print materials, and public relations efforts tailored to highlight Corserv’s contributions to the community and economy. Key messaging focused on the high-quality services and employment opportunities provided by Corserv, and their impact on the local economy.
Social Media Campaigns:
To reach a wider audience, we managed a series of social media campaigns that leveraged compelling narratives and visuals. These campaigns were designed to showcase Corserv’s dedication to the community, promoting their services and success stories to engage and inform the public.
Results
Increased Visibility: The campaigns led to a noticeable increase in brand awareness across Cornwall, with more businesses and residents recognising Corserv as a key player in the region’s economic and social landscape.
Enhanced Engagement: Social media metrics showed significant improvements, with increased follower counts, higher engagement rates, and positive feedback from the community.
Boosted Recruitment and Retention: Our targeted advertising and social media efforts not only increased awareness but also drove a significant uptick in job applications across Corserv’s subsidiaries. By showcasing Corserv’s commitment to employee development and community impact, we helped attract top talent and improve staff retention rates, contributing to a more stable and satisfied workforce.
Brand Consistency: The unified visual identity strengthened Corserv’s brand presence, making their services more recognisable and trusted among their target audiences.
Economic Impact: By effectively communicating Corserv’s role in the local economy, we helped reinforce their reputation as a vital contributor to Cornwall’s growth and development.
Through our partnership, Corserv was able to effectively position itself as a leader in public service and economic development, ensuring that their message reached and resonated with the people who matter most.