Kawasaki Precision Machinery
Case Study: Comprehensive Marketing Partnership
Client: Kawasaki Precision Engineering
Industry: Precision Engineering
Location: Devon, UK
Services Provided: Strategy Development, Visual Design, Advertising, Social Media Management, Public Relations
Overview
Kawasaki Precision Engineering has been a longstanding partner, relying on us to deliver a comprehensive suite of marketing, promotional, and technical communication services. Our collaboration ensures brand consistency across all materials, from internal communications to global event displays, reinforcing Kawasaki’s presence in the precision engineering industry.
Objectives
Develop Consistent Branding:
Ensure all marketing materials reflect Kawasaki’s brand identity across diverse channels and audiences.
Support Global Sales Efforts:
Create impactful promotional and technical literature for Kawasaki’s sales teams and customers worldwide.
Enhance Event Presence:
Provide fully branded layouts and materials for major industry events, including Bauma, the world’s largest construction trade show.
Facilitate Internal Communications:
Produce high-quality internal communication materials to support Kawasaki’s various departments.
Approach
Brand Consistency Across All Materials:
We developed a wide range of materials, including leaflets, sales brochures, flyers, and technical specifications. Each piece was meticulously crafted to align with Kawasaki’s brand guidelines, ensuring a consistent and professional global image.
Comprehensive Event Support at Bauma:
We collaborated closely with Kawasaki’s marketing team to design a fully branded event presence at Bauma. This included layout planning with branded furniture, external posters, and targeted print materials, ensuring Kawasaki’s booth was a focal point at the event.
Global Sales and Marketing Literature:
We produced a suite of sales brochures, flyers, and technical literature, tailored for various markets to enhance Kawasaki’s global sales efforts. These materials were designed to communicate the benefits and specifications of Kawasaki’s products clearly and effectively.
Internal Communication and Branding Support:
We created internal communication materials, including main reception graphics and internal posters, to ensure brand alignment within the organization and support Kawasaki’s various departments.
Ongoing Website Hosting and Support:
We provided continuous website support, including hosting, updates, and technical assistance, ensuring Kawasaki’s digital presence remained high-performing and user-friendly.
Results
Our enduring partnership with Kawasaki Precision Engineering has significantly strengthened their global brand presence and marketing effectiveness. By ensuring brand consistency across all materials, we’ve reinforced Kawasaki’s reputation for precision engineering and solidified their market position. Our meticulously crafted promotional and technical literature has provided Kawasaki’s sales teams worldwide with impactful tools, enhancing their ability to engage with and convert potential customers.
At major industry events like Bauma, our comprehensive support has maximised Kawasaki’s visibility, attracting substantial attention from industry leaders and a diverse audience. The high-impact displays and tailored promotional materials have effectively showcased Kawasaki’s innovations and reinforced their brand presence.
Internally, our communication materials have enhanced cohesion and alignment within Kawasaki’s departments, while our continuous website support has ensured a reliable and optimised digital platform.
Overall, our contributions have been instrumental in advancing Kawasaki’s brand and marketing strategy, ensuring their communications remain as precise and innovative as their engineering solutions.