Moortec

Case Study: Amplifying Moortec Semiconductor’s Market Presence and Facilitating a Successful Acquisition
Client: Moortec Semiconductor Ltd
Industry: Technology
Location: Plymouth, UK
Services Provided: Social Media Management, Media Relations, Graphic Design, Industry White Papers, Strategy Development, Recruitment Marketing, Branded Internal Communications, Branded External Selling Tools

Overview

Moortec Semiconductor Ltd. was a leader in in-chip monitoring technology, with their advanced sensors embedded in the majority of large brand mobile phones, computers, and other electronic devices. Renowned for their expertise in the design of embedded sensor and monitoring technologies for advanced node silicon chip devices, Moortec aimed to disrupt the semiconductor industry and enhance their global market presence. They partnered with Mykreative to drive comprehensive marketing efforts that not only elevated their brand but also supported their recruitment and retention strategies, ultimately leading to their successful acquisition by the US technology giant Synopsys in late 2020.

Objectives

Market Disruption:
Establish Moortec as a leading disruptor in the semiconductor technology market through innovative and targeted marketing strategies.
 
Global Market Presence: 
Boost Moortec’s global visibility, highlighting their technological advancements and industry leadership.
 
Recruitment & Retention: Implement effective recruitment campaigns to attract top talent and ensure high staff retention, reducing recruitment and onboarding costs.
 
Internal and External Branding: 
Develop branded internal communications and external selling tools to reinforce Moortec’s brand identity both within the company and in the marketplace.
 
Adaptability During COVID-19: 
Navigate the challenges of the COVID-19 pandemic by adapting marketing strategies to ensure continued success and deliver the necessary results.
Facilitate a Successful Acquisition: 
Strengthen Moortec’s market position, making the company an attractive acquisition target.

Approach

Comprehensive Marketing Campaigns:
We launched in-depth global marketing campaigns to enhance Moortec’s brand visibility and industry reputation. These campaigns were designed to engage both customers and potential employees, showcasing Moortec’s cutting-edge technology and positive work environment.
 
Global Social Media Management:
Our team managed Moortec’s social media platforms, creating and curating content that resonated with a global audience. This included highlighting technological innovations, thought leadership, and the benefits of working at Moortec, thus attracting talent and positioning the company as a top-tier employer.
 
Media Relations & Thought Leadership:
We developed media releases and industry white papers that positioned Moortec as a thought leader and disruptor in the semiconductor industry. These efforts were pivotal in establishing Moortec’s authority and attracting attention from potential partners and industry players.
 
Branded Internal Communications:
To reinforce the company’s identity and values among its employees, we designed branded internal communications. These materials helped to create a cohesive and engaged workforce, fostering a strong corporate culture aligned with Moortec’s goals.
 
Branded External Selling Tools:
We also developed branded external selling tools that Moortec’s sales team used to effectively communicate their value proposition to potential clients and partners. These tools were instrumental in driving sales and enhancing Moortec’s market position.
 
Adaptation During COVID-19:
When the COVID-19 pandemic hit, we quickly adapted our marketing strategies, shifting focus to digital platforms and remote engagement. This ensured that Moortec’s marketing efforts remained effective and relevant, even during global disruptions.
 
Recruitment & Retention Strategies:
Our targeted recruitment campaigns emphasised Moortec’s innovative environment and growth opportunities, significantly enhancing their ability to attract and retain top talent. These efforts led to substantial cost savings in recruitment and onboarding, exceeding £100,000.

Results

Market Disruption: Our strategic marketing campaigns successfully positioned Moortec as a market disruptor, drawing global attention and distinguishing them from competitors in the semiconductor industry.
 
Enhanced Global Presence: Through effective social media management, media relations, and branded selling tools, we significantly boosted Moortec’s global visibility, establishing them as a leader in in-chip monitoring technology.
 
Significant Cost Savings: Our recruitment and retention strategies not only improved staff retention and attracted top talent but also resulted in cost savings exceeding £100,000 in recruitment and onboarding expenses.
 
Streamlined Internal and External Communications: The branded internal communications and external selling tools we developed reinforced Moortec’s brand identity and enhanced both employee engagement and sales effectiveness.
Adaptation and Success During COVID-19: Despite the challenges posed by the pandemic, our adaptive strategies ensured that Moortec’s marketing efforts continued to deliver results, contributing to their ongoing success.
 
Facilitated Acquisition by Synopsys: The comprehensive and successful marketing efforts played a crucial role in making Moortec an attractive acquisition target, leading to their sale to Synopsys in 2020.
 
Through our partnership, Moortec Semiconductor Ltd. achieved remarkable growth, enhanced their global market presence, and positioned themselves as an industry leader. Our strategic and adaptive marketing efforts not only drove their industry disruption but also facilitated their successful acquisition, while delivering significant cost savings and solidifying their reputation as a top employer in the semiconductor sector.