Langage Farm
Case Study: Elevating Langage Farm’s Brand and Market Presence
Client: Langage Farm
Industry: Food Manufacturing
Location: Devon, UK
Services Provided: Social Media Management, Content Writing, Blogging, Media Releases, Website Development, Branding, Retail Point of Sale, Photography, Customer Engagement, Competition Management, Packaging Design
Overview
Established in 1948, Langage Farm has evolved from its early days with 90 acres of land and 40 cattle to a thriving food manufacturing operation encompassing 400 acres with 265 Pedigree Jersey cows. The farm produces premium dairy products under the Langage brand and supplies major supermarket chains including M&S and Aldi. Our long-term partnership with Langage Farm has centred on amplifying their brand presence, engaging both local and national audiences, and highlighting their commitment to sustainability.
Objectives
Enhance Brand Identity:
Develop and maintain a fun, engaging brand that highlights Langage Farm’s Devon heritage and luxury dairy products.
Boost Market Presence:
Increase visibility and appeal across consumer, media, and supplier segments both locally and nationally.
Promote Sustainability:
Raise awareness of Langage Farm’s eco-credentials, including their Anaerobic Digestion Plant and status as the UK’s first carbon-neutral dairy farm.
Drive Consumer Engagement: Create engaging campaigns and content that resonate with end consumers and drive interaction and loyalty.
Packaging Design:
Design packaging that stands out, is fun and eye-catching, looks appealing on the shelf, and aligns with the brand’s objectives.
Bespoke Lettering:
Create bespoke lettering from the Langage Farm logo for use across all packaging to ensure brand consistency and recognisability.
Approach
Brand Development & Consistency:
We continued to evolve Langage Farm’s brand, ensuring it remained fun and engaging while emphasising their Devon roots and luxurious dairy offerings. This involved regular updates to branding materials and messaging to reflect changing market trends and consumer preferences.
Packaging Design & Bespoke Lettering:
Our team designed packaging that not only stands out but also reflects Langage Farm’s fun and premium brand identity. We created bespoke lettering derived from the Langage Farm logo to be used consistently across all packaging, enhancing brand recognisability and coherence. This bespoke lettering became a key visual element that tied all product ranges together, making them instantly identifiable on the shelf.
Social Media Management & Content Creation:
Our team managed Langage Farm’s social media accounts, creating and curating content that highlighted the farm’s products, history, and sustainability efforts. We crafted compelling blog posts, media releases, and website content to engage audiences and drive traffic to their online platforms.
Retail Point of Sale & Photography:
We developed eye-catching retail point-of-sale materials that showcased Langage Farm’s products in stores. Professional photography was used to capture the essence of the farm, its cows, and its products, reinforcing the brand’s visual appeal and storytelling.
Campaigns & Competitions:
We orchestrated successful marketing campaigns such as “Cream First,” which celebrated the tradition of cream teas and engaged consumers through interactive competitions and promotions. Our efforts included capitalising on foodie awareness dates and news to drive engagement and media coverage.
PR & Media Relations:
We secured extensive PR support from both consumer and trade media, highlighting Langage Farm’s unique story, product quality, and sustainability achievements. Our media outreach efforts helped elevate the brand’s profile and establish it as a prominent player in the food manufacturing sector.
Sustainability Awareness:
Our campaigns highlighted Langage Farm’s commitment to sustainability, particularly their Anaerobic Digestion Plant and their pioneering role as the UK’s first carbon-neutral dairy farm. This not only reinforced their eco-friendly credentials but also appealed to environmentally-conscious consumers.
Results
Strengthened Brand Identity: Langage Farm’s brand was successfully positioned as a fun, luxurious, and Devon-centric dairy producer, with a strong presence both locally and nationally.
Increased Market Visibility: The enhanced brand visibility led to greater recognition and demand for Langage Farm’s products across major supermarket chains and among consumers.
Enhanced Consumer Engagement: Engaging content and campaigns resulted in increased interactions and loyalty from both existing and new customers. Notably, we achieved the largest-ever social media engagement year on year, demonstrating the effectiveness of our digital strategies.
Impactful Packaging Design: Our eye-catching and brand-aligned packaging designs, featuring bespoke lettering from the Langage Farm logo, made their products stand out on the shelves, further enhancing their appeal and marketability.
Successful PR Campaigns: Secured substantial PR coverage in both consumer and trade media, boosting Langage Farm’s profile and reinforcing its reputation as a leader in the food manufacturing industry.
Heightened Sustainability Awareness: Effective communication of Langage Farm’s sustainability efforts strengthened their position as an eco-conscious brand, attracting environmentally-aware consumers and reinforcing their commitment to sustainable practices.
Through our collaborative efforts, Langage Farm’s brand flourished, effectively capturing the essence of their products, heritage, and sustainability. The result was significant growth in market presence, consumer engagement, social media success, and impactful packaging that resonated with their target audiences.